Select language, opens an overlay

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant
Unabridged
Title rated 3.6 out of 5 stars, based on 9 ratings
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth

About

Contributors

Details

Opinion

From the community

What did you think about this title?
There are no comments from the community on this title

More from the community

Community lists featuring this title

There are no community lists featuring this title

Community contributions

There are no quotations from this title