Blue Ocean Strategy

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

Downloadable Audiobook - 2011 | Unabridged
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In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth
Publisher: Prince Frederick, MD : Recorded Books ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2011, [2006]
Edition: Unabridged
ISBN: 9781449893576
Branch Call Number: EAUDIOBOOK RBDIGITAL
Characteristics: 1 sound file (7 hr.) : digital
Additional Contributors: Mauborgne, Renée

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