Start With Why

Start With Why

How Great Leaders Inspire Everyone to Take Action

eBook - 2009
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Penguin Putnam


The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who&;ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Baker & Taylor
Suggesting that successful businesspeople and companies share a common inspiration that motivates them to perform beyond standard levels, an anecdotal reference explains how to apply the author's principles of "why" to everything from working culture to product development. A first book.

Publisher: New York : Portfolio, 2009
ISBN: 9781101149034
Branch Call Number: EBOOK OVERDRIVE
Characteristics: 1 online resource
text file
Additional Contributors: OverDrive, Inc. - Distributor

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Jul 18, 2019

Any idea when this book will be available.?

Sgordano Apr 23, 2019

I've read this book both as a part of a mentorship program and as a student. I like Sinek's voice. Of course I can't agree with everything he indicates in the text but I do agree with the ultimate line that if you don't have a "why" you're going to have a hard figuring out how to accomplish your goals. Life and work are empty when you don't have a reason or purpose to achieve.

Apr 03, 2018

great perspective. recommend.

Feb 20, 2018

A complete waste of time! Mr. Sinek has collected a few interesting anecdotes and trying to force fit it to the conclusion. There is no explanation or critical examination why things work the way they do. There is also no data to support his findings. The central idea is that one needs to start with the "why". "Why" in this case is the purpose or mission which guides a person or company's actions. This is not a new concept. It has been discussed by countless people and is a standard of any marketing text. To compare a well-written text, read "Good to great" or "The Innovator's dilemma". They build their arguments painstakingly and also take great pains to find and explain examples which do not conform to their theory. This book is a lazy attempt at explaining great endeavors.

Jan 29, 2017

tl;dr version: Avoid, watch the 18 min TED talk instead.
Full review at:

Sep 19, 2016

Sinek's basic premise is "if you don't why you're doing something, the how and what don't matter in the long run". Using both historical and contemporary examples, he illustrates how organizations find their why and also lose their why. Sinek also addresses the issue of how companies lose their legendary success after the founder leaves the organization. I especially liked his chapter "The Biggest Challenge is Success". Although some of his examples are a bit dated with a 2011 publication date, his basic assumptions and premises ring true.

WVMLlibrarianCathy Feb 16, 2016

A very positive book with an interesting perspective on the things that motivate people, make them happy, and feel successful in their lives. It is a more in depth look at the theory Sinek explains in his TED talk of the same name, and his website

Feb 26, 2015

I actually liked his follow up book better, but the principles that are shared within are all like "a - ha" moments that the reader will face palm themselves and be thankful that Sinek has finally put into words what they always felt: that the most successful among us are the ones who know WHY.

Dec 17, 2014

If you are an admirer of writers like Steven Covey, then Simon Sinek is an invaluable addition to the list. His Golden circle theory is well elaborated for individuals, entrepreneurs, organizations and even countries. Great examples of people of the "WHY" gene who inspire others to take actions and ideas that changed the world. It leaves us pondering though - Are the Why guys born so? Are there no people with both the why and How, or WHy, How and What genomes? Reminds me of an African proverb that you cannot learn to become left handed in old age. This is especially, if people with certain attributes are born with the traits. Everything the book says is believable and great. A little repetition in the middle of the book that slows my pace. But at the end, it gets over and surely, the book stimulates the why in me and what I do. A must read for leaders and leaders to be. And... they should not come back. Why should there be "I'll be back?"

Aug 23, 2013

This is one of those books that you have to OWN. It's such a great reminder to never loose sight of your beliefs. This book apply's to leaders in any field too! Highly recommended!!!


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Aug 07, 2018

aquiggles thinks this title is suitable for between the ages of 18 and 45

Jun 14, 2017

Rizsheikh thinks this title is suitable for between the ages of 20 and 40


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Feb 17, 2020

People don't buy WHAT you do,they buy WHY you do it. 


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